How to write effective content when the internet is full of content? We either think of a specific type of content as good content or bad content, right? The thing is that it is not quite the real face of content writing. There is no good or bad content, there is just effective content. If you are writing content you should keep in mind that your content can always be criticised, but at least you will know at heart that your content was effective when looking at the generated results.
So, here comes the question: How do I know that my content is effective? To answer this one, here are 3 tips on how to write effective content which you should consider when you start writing.
1. Have a magnetic and catchy headline
The very first thing, or maybe the only one, that the prospective reader will pay attention to. Without a magnetic promise in a headline you may not succeed in turning a browser of your content into a reader. Statistics say that it takes 0.9 seconds to convince a potential reader to go through your piece of content.
This is the secret power of a headline when thinking on how to write effective content.
Because every element of an effective copy has on purpose - to get the reader to read the next sentence all the way down to the CTA, you need to remember the essence of a powerful headline. Stimulate your readers desire to go through your piece of content. Let your headline be sexy. And appealing.
Always write your headline first! It is sort of a golden rule that will help you focus. Think of your headline as a promise to your audience, to the reader. What a better way to fulfil a promise than making it. Once the promise is made, start fulfilling it in your effective content.
Do not fool your readers. Be authentic and sincere. Craft your headline as a blacksmith beats the iron.
2. Resonate with your reader
Before opening the blank page to start writing, take a moment and think What does your reader really wants to hear? What will he resonate with?
Each piece of content that you are writing should resonate with the readers point of view. To get to that point you need to start truly living through products and services that are telling the story. This leads us to the good and old research.
Research is the point where you can win or lose the battle. With researching, you can understand the audience you are after better than they understand themselves and also to put yourself in their shoes.
When doing your research, keep in mind that this should lead you to finding the enemy of your audience. Seriously, it is the time to find a good enemy. Not sure why? Effective content writing means creating a bond with your prospects. One great way to do this is to share with your prospects a perceived common enemy.
Before you run off to write about that industry you hate, stop for another few seconds and read what I am about to say. First thing that comes to your mind when thinking of an enemy might be a person, but that is not the kind of enemy we are looking for. It would be more likely a group, a segment or a conceptual fear that your prospects share.
The enemy here is just conceptual. It is that thing or fact that troubles your prospects and stays in their path to victory. Identifying this enemy and underlying that only together you can beat this common enemy.
3. SEO is still here. Like air or water.
Yep, SEO is not dead. It is alive and well. It is like air or water to your flower (I mean effective content here) which you are trying so hard to grow for a long time now.
Search engines sent the most valuable traffic on your website or page. Social media traffic is crucial and it will allow you to develop more valuable resources.
While you think on how to write effective content, if you really want to make traffic using SEO, start creating high-value content that achieves your business’ objectives. Use the power of social media to gain exposure for your content as it is natural.
Google, for example, will see your piece of content as a relevant option if you are doing good and smart on-page optimisation using the language your audience uses when searching and socialising.
When searching on the internet, the people are searching for something more specific and in a very different way than on social media. Think of you when you are trying to find a new lunch recipe on Google. Well, this is the matter of the frame of mind which makes all the difference.
In other words, prospects who search are the most motivated to click on a website and really go thru it. If you know what they can be looking for, you can easily attract them to your product or service.